I know that the way marketers can reach the consumer in today's world is vastly different from 10 or 15 years ago. I know that, thanks to advances in the availability and depth of technology, marketers are able to communicate with consumers quicker and in a more focused way than ever before. I know that thanks to social media, brands can now (almost instantly) reach, respond and interact with consumers like we have never seen before.
I know all this. But I still was in awe of just how far this interaction has come when it happened to me. Yesterday, I discussed the Chevy Cruze, about consumer skepticism and how this product could be the turning point the American car manufacturer needs to compete with the market leaders. I wanted the brand to succeed and when I visit the Toronto Auto Show early next year, I wanted Chevy to follow through on the branding promise they've delivered. Within hours of my blog post, my thoughts were responded to personally by the Chevrolet Cruze Twitter account. I replied on Twitter and was soon replied back to again.
Now I know I shouldn't be surprised, this is what today's marketing world looks like and Chevrolet is staying on top of managing their new model's brand in social media, just as they should be. But until it happens to you, you don't really feel the magic behind it. I understand now, better than ever, that social media is going to be a major tool for any brand wishing to manage, interact and influence their brand experience and value.
